You're preparing to scale
You have product-market fit but aren't sure which consumer segment to double down on, or which channel will compound.
Work with Witsauce
Most D2C founders are making positioning, messaging, and channel decisions based on assumptions. We replace those assumptions with sharp, research-grade consumer intelligence — delivered in days, not months.
8 weeks
Average turnaround for a traditional consumer research study
₹20L+
Minimum cost of a Nielsen or Kantar research engagement
73%*
Of D2C founders say they don't deeply understand why their best customers buy from them
* Based on Witsauce founder interviews, 2025.
What we do
Most D2C brands are built on founder intuition. That works early. But at the point where positioning, pricing, and channel decisions compound — intuition stops being enough. One wrong read on your consumer and six months of marketing spend points in the wrong direction.
We do the research you don't have time for. We go deep on who your consumer actually is, what language they use, what makes them hesitate, what makes them convert, and where your brand sits in their mind relative to your competitors.
The output is not a dashboard. It is a document you can act on — specific, prioritised, and written for founders, not analysts.
Before we speak
We research your brand, your category, and the consumer signals in your space. You never have to brief us from scratch.
During the engagement
We synthesise what the data says with what your business needs. Strategy, not summaries.
After delivery
You have a document that answers your real questions — personas, positioning, gaps, and a prioritised action list.
Who this is for
You have product-market fit but aren't sure which consumer segment to double down on, or which channel will compound.
Something isn't working — conversion, retention, or word of mouth. You need to understand the consumer gap before you change anything.
New geography, new category, or new price point. You want to understand the consumer before you spend on acquisition.
What founders say
“We thought we knew our customer. The Sprint showed us three segments we had completely conflated. We restructured our entire messaging within a week.”
You have questions about your consumer. We come prepared with answers. One focused hour — we study your brand, your category, and your competitive space before the call. You walk away knowing what your consumer actually wants and where your brand is missing it.
$99
One-time
Five days. We go deep on your consumer psychology, your competitive positioning, and the gaps between where your brand is and where it needs to be. Delivered as a strategy document you can act on immediately.
$599
Delivered in 5 business days
Start with the full Sprint, then work together for three months. For founders who want someone in their corner as they make the big decisions — positioning, pricing, channel, messaging.
$2,999
3-month engagement · Billed upfront
What's included
Day 1
You share a short brief about your brand, your goals, and your consumer questions. We get to work immediately.
Day 2–3
We research your consumer psychology, category signals, competitive positioning, and the language your consumers actually use.
Day 4
A 20–30 page document covering personas, positioning gaps, competitive map, and a prioritised action list.
Day 5
45-minute walkthrough of the document. You ask, we answer. One follow-up Q&A included within 14 days.